The Science of Landing Pages & How To Build One Backwards

The highest converting landing pages are built backwards.

The secret's out! There's a formula for building effective landing pages and The Conversion Scientists are here to lay it out for you.

In this Unwebinar, Brian Massey and Joel Harvey: 

  • Showed you how to build a landing page by starting at the end
  • Taught you elements of any landing page
  • Tore apart Critiqued live landing pages from your fellow marketers

Brian Massey (@bmassey)

Brian Massey calls himself The Conversion Scientist and he has the lab coat to prove it. He is the founder of Conversion Sciences, a company that refines websites to get more revenue and leads from existing visitors. He is the author of the book Your Customer Creation Equation, is an international speaker, columnist and teacher

Joel Harvey (@JoelJHarvey)

Joel Harvey is a seasoned digital marketing executive and entrepreneur with a ten-year background in executing complex optimization engagements. As Managing Partner at Conversion Sciences, he has designed and run hundreds of tests -- making him an experienced resource for optimization strategies.

Copyright 2013 - The Landing Page Platform

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What People Have Said About Previous Unwebinars


Most useful webinar I think I have ever attended. Thank you! @unbounce #unwebinar


@unbounce Great #unwebinar today. Very informative with lots of good takeaways.


Love @Unbounce's webinars. Well done with useful info and opportunities to ask questions. Very impressed (and I don't impress easily).

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