How To Create High-Converting Marketing Experiences With CCD And A/B Testing

The recording of the webinar with Oli Gardner and Adam Avramescu

Copyright 2015 - The Landing Page Builder For Marketers

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About The Speakers

Oli Gardner

Adam Avramescu

Unbounce Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. He coined the term Conversion Centered Design, developing the theory behind its 7 principles. When not trying to rewire conversion methodology, Oli spends his time mulling over ideas like legally changing his name to "Landing Page" to garner extra SEO love from his guest post bio. He was recently named the "The 2015 Marketer to Watch," in the under 43 category, by his mother.

Adam Avramescu helps software companies build scalable customer education, training, and documentation programs. Most recently, he designed and developed Optimizely Academy and the Optimizely Experience 101 program, which help new optimizers master the essentials of web optimization and using Optimizely.

High performance marketing means optimizing every potential customer experience. Your website should be optimized for organic traffic, and your landing pages need to be optimized for campaign traffic.

In this session, Oli and Adam will show you how to use Conversion-Centered Design (CCD) and A/B testing, and explain why you need two optimization strategies and toolsets for your marketing.

You'll learn optimization strategies for your website and landing pages, much more!

Duration: 1 hour
Awesome: Naturally


How To Create
Marketing Experiences
With CCD And
A/B Testing

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