Copywriting for Conversions
Copyright 2014 Unbounce.com - The Landing Page Builder For Marketers
Joanna Wiebe is the original conversion copywriter and the creator of Copy Hackers, where startups learn to convert like mofos. You’ve likely read her copy on the landing pages or in the emails of MetaLab, Crazy Egg, Neil Patel, Indochino, Tesco, Invision, Intuit and MadMimi, among others, and her popular copywriting ebook series may be on your Kindle at this very moment. (So go read it!) Oh, and to throw in a little more social proof – in case you think she’s a weird little hermit – here are some of the conferences she’s been invited to speak at: Inbound, Copyblogger’s Authority Intensive, Problogger Event, HeroConf and Unbounce’s Call to Action Conference.
About our guest, Joanna Wiebe
Write copy that demands action
Joanna Wiebe, Founder and CEO of Copy Hackers & Ryan Engley, Director of Customer Success at Unbounce host a lively Unwebinar about writing copy that demands action. Use their pro tips to increase the impact of your landing pages and drive inbound leads.
In the recording, Joanna and Ryan show you how to:
- Implement 4 AIDA tips to drive engagement
- Develop a value proposition that speaks to your audience
- Avoid sounding like a skeezy salesperson (while still selling)
- Continually optimize for conversion