How to Leverage Content For Conversions

Content marketing is so hot right now.

There's an important difference between creating content and creating content strategically and presenting it at the perfect time.

In this Unwebinar, content marketing experts Joanna Lord and Ashley Tate will teach you how to:

  • Capture customers through content
  • Deliver content at the best point in the customer journey
  • Present your content on landing pages for maximum conversions


Duration: 1 hour
Awesome: Naturally

Joanna Lord (@JoannaLord)

Joanna Lord is CMO of BigDoor, a customer loyalty technology startup out of Seattle. While she currently heads up BigDoor's marketing efforts, she is also a well-known social media enthusiast and frequent conference speaker.

Ashley Tate (@AshTate)

Ashley Tate is the Content Manager at BigDoor. As a content marketing and strategy specialist, she also focuses on social media marketing, customer loyalty, and inbound marketing practices. 

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