The 5 'P' Approach to Copywriting for Conversion

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Brian Clark is a serial entrepreneur based in Boulder, Colorado. He’s the founder and CEO of Copyblogger Media, and the host of New Rainmaker. Brian was ranked #3 of the 100 Most Influential Online Marketers of 2009.


About our guest, Brian Clark

There's an old-school copywriting formula based on 4 'P's - promise, picture, proof, and push. Great.. but there's something missing, and it's the most important element of all when it comes to high-performing landing page copy.

Join guest Brian Clark, Founder & CEO of Copyblogger, and host Ryan Engley, Dir. of Customer Success at Unbounce for a presentation that will walk you through all 5 'P's and explain why each is critical to crushing your conversion rates.

You'll learn:

  • What the critical 5th 'P' is and why it makes the difference between "okay" copy and blow-out brilliant copy.
  • The most important thing your copy must do to be successful. 
  • A proven process for taking you from headline to call to action without pulling your hair out.


Introduce the 5 P's to your landing pages with Unbounce