Increase Your Landing Page Conversions with Video

Kristen Craft (@thecrafty)

Kristen is a big fan of technology, education, and business.  She loves being part of the marketing team at Wistia, helping people use video more effectively. Kristen holds advanced degrees in business and education from MIT and Harvard.

Dave Cole (@mrdavidjcole)

Dave Cole is a Customer Champion at Wistia, where he helps customers do pretty amazing things with web video. He likes the Internet, onesies, his Subie, and most things matte black. Dave graduated from Hamilton College with a degree in Economics.


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Create videos that convert. 

Wistia is creating the simplest, most effective educational videos on the web for their video hosting product. On January 21st, Wistia's marketing video experts, Kristen Craft and Dave Cole share their secrets.

Kristen and Dave will teach you how to best leverage video to drive conversions for your business.

In this Unwebinar, you'll learn:

  • About A/B testing video thumbnails
  • How video length affects engagement
  • How to use video analytics to optimize your conversion rate
  • Video creation and distribution best practices


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