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Create the Ultimate PPC Landing Page
The recording of the webinar with
Matt Hessler of Trada
Copyright 2017 Unbounce - The Landing Page & Conversion Marketing Platform
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Matt Hessler is a bonafide search nerd. He has worked in search marketing since 2002, which is pretty much the stone ages. His search experience has ranged from building Google’s first 1 million keyword campaign to managing multimillion dollar per month budgets for Condé Nast and Publishers Clearing House as well as speaking at SMX and AdTech. He currently serves as Director of Search for Trada, a Google-funded startup in Boulder, Colorado.
About our guest, Matt Hessler
Learn how effective landing page design will boost your PPC conversion rates. Join Matt Hessler, author of The Ultimate Guide to PPC Landing Pages, for an Unwebinar about building the best PPC landing pages to achieve your conversion goals.
Matt Hessler will touch on some of the great points from The Ultimate Guide to PPC Landing Pages, and go into detail about some of the best ways to build a page for each type of customer intent.
You'll learn:
- The 2 pillars of successful landing pages for PPC
- How to better understand user intent to increase conversions
- How to increase your Quality Score and when you might not want to
- Specific elements for PPC landing pages at the top, middle & bottom of the funnel
Duration: 1 hour
Awesome: Naturally