How To Get Started With A/B Testing

Copyright 2015 Unbounce.com - The Landing Page Builder For Marketers

What People Have Said About
Previous Unwebinars

@AlexisAntonelli

Most useful webinar I think I have ever attended. Thank you! @unbounce #unwebinar

@desiraeo

I'm not kidding when I say this is the most fun I've ever had on a webinar. Well played, @unbounce.

@Ciao_Drew

Excited for another #unwebinar! @unbounce always has loads of great info packed into celeb hosted webinars.

John is the Marketing Director at IMPACT, a full-service digital marketing agency. He's also a speaker, writer, and contributor to ​the HubSpot Blog, Social Media Examiner, and Convince & Convert among others. He enjoys playing guitar, high-fives, and anything with marinara sauce.

About our guest, John Bonini

Most marketers know that they should be running A/B tests to increase conversions, but knowing where to start is hard. How do you find out which pages are underperforming? And once you’ve determined that, what do you test? How do you even run the test?
 
In this Unwebinar, John Bonini, Marketing Director at IMPACT, will detail how to get started with A/B testing so that you can make your landing pages more persuasive – and score more conversions.
 

You'll learn:

  • How to use analytics to determine which pages to test and optimize
  • Which elements to focus on when A/B testing your landing pages
  • How to run A/B tests that move the needle


...plus, much more!

 

Start Your First A/B Test Now