How To Get Started With A/B Testing
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John is the Marketing Director at IMPACT, a full-service digital marketing agency. He's also a speaker, writer, and contributor to the HubSpot Blog, Social Media Examiner, and Convince & Convert among others. He enjoys playing guitar, high-fives, and anything with marinara sauce.
About our guest, John Bonini
Most marketers know that they should be running A/B tests to increase conversions, but knowing where to start is hard. How do you find out which pages are underperforming? And once you’ve determined that, what do you test? How do you even run the test?
In this Unwebinar, John Bonini, Marketing Director at IMPACT, will detail how to get started with A/B testing so that you can make your landing pages more persuasive – and score more conversions.
You'll learn:
- How to use analytics to determine which pages to test and optimize
- Which elements to focus on when A/B testing your landing pages
- How to run A/B tests that move the needle
...plus, much more!