The 5 Steps of a High Converting Social Media Campaign
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Tweets, shares, favorites, likes...
Are these business metrics, or bake sale items?
They’re real metrics alright, and they’re important like your pancreas.
But with so many social media metrics waiting to be analyzed, how do we know which ones actually affect the bottom line?
In this Unwebinar, Michael Patterson—Digital Marketing Specialist at Sprout Social—will explain which metrics matter at each stage of the social media funnel, and how landing pages can help you increase the return on your social investment.
You'll learn:
- How to boost social reach and clicks without blowing your spend
- How to make sense of the social KPIs that affect your revenue
- How to convert social media visitors to leads, sales and signups using landing pages
...plus, much more!
Duration: 1 hour
Awesome: Naturally
About Michael Patterson
Michael Patterson leads co-marketing efforts at Sprout Social, a social media management and engagement platform for business. His insights are regularly featured on Sprout Social's Insights blog, Social Media Examiner and Adweek's SocialTimes. When he isn't pouring over content or researching social strategies, he can be found exploring Chicago's unique neighborhoods and breweries.