5 Neuromarketing Techniques to Persuade Customers to Convert
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Roger Dooley is an author, international keynote speaker, and consultant. His recent book is Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley), and he writes the popular blog Neuromarketing as well as Brainy Marketing at Forbes.com. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. The latter business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.
About our guest, Roger Dooley
Are you making the critical mistake of using only features, benefits, and logical arguments to convince your customers to buy? If so, you are only selling to 5% of each customer’s brain! In this webinar, Roger Dooley, author of the best-selling book Brainfluence, will show you how to use simple techniques to appeal to the 95% of your customer’s decision-making that’s driven by non-conscious processes.
You'll learn:
- How design elements can look great but cut your conversions
- Why fighting friction is the cheapest way to increase conversions
- How your web developer may be planting conversion-killing landmines you'll never notice
- How to write copy that lights up your customer's brain
... plus much more!