Conversion Mythbusting:
Common Misconceptions That Are
Killing Your Landing Pages
Copyright 2014 Unbounce.com - The Landing Page Builder For Marketers
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Tim Ash is author of the bestselling book Landing Page Optimization, and CEO of SiteTuners, a firm that specializes in improving website conversion rates through diagnosis and redesign, conversion consulting, landing page test plan creation, and client training/mentoring. Tim is a highly-regarded keynote and conference presenter, and the founder of Conversion Conference - a worldwide conference series focused on improving online conversions. He has published hundreds of articles and is the host of the Landing Page Optimization podcast on WebmasterRadio.fm.
About our guest, Tim Ash
Digital marketers love a good bandwagon. And with technology evolving at hyperspeed, it's no wonder that so many of us jump on the latest trend without fully knowing how it might impact conversions. In this Unwebinar, join bestselling author and landing page expert Tim Ash as he dispels many of the misconceptions around conversion rate optimization and gives you the reality check that you need to succeed.
You'll learn:
- Why you shouldn’t just rely on your web designer to create your landing pages
- When testing won’t help (and what to do about it)
- How to go responsive without compromising the mobile user experience
- Why you can’t use software as a replacement for skilled optimization expertise
...plus, much more!