The Anatomy of a High-Converting Mobile Landing Page
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Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan is a professional marketing speaker who has been the keynote speaker for corporate events and conferences such as Search Engine Strategies, Shop.org, Direct Marketing Association, and DreamForce. He is also the co-founder and Chairman Emeritus of the Web Analytics Association (now the Digital Analytics Association).
About our guest, Bryan Eisenberg
If landing pages were vehicles, then mobile landing pages would be smart cars: they need to pack all the essential elements into half the space. That means understanding what information is essential to getting prospects to convert – and then stripping everything else away in your mobile design.
Having optimized thousands of landing pages over the years, Bryan Eisenberg, author of Call To Action, wants to offer you his framework for creating the perfect mobile responsive landing page.
You'll learn:
- How to optimize the 10 most important elements of high-converting landing pages for mobile devices
- The 3-step formula for testing each section of your mobile landing page
- What it really means to design “mobile first”
...plus, much more!