10 Rules for Landing Page
Copy That Converts
Copyright 2014 Unbounce.com - The Landing Page Builder For Marketers
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Ian Lurie is Founder and CEO of Portent, an internet marketing and technology company he started in 1995. At Portent, he leads in-house training and works with his team as they develop new tools. He recently co-published the 2nd edition of the Web marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech.
About our guest, Ian Lurie
In this Unwebinar, Ian Lurie will teach you how to write concise landing page copy to increase your conversion rates. Learn how to write persuasive and clear copy for your targeted marketing landing pages.
You'll learn:
- How to capture your readers' attention with a memorable landing page first impression
- The copywriting "plague words" to avoid
- The Blank Sheet of Paper Rule and why it matters to you
- How other great companies (like Basecamp) are making their copy stand out
- Why you need to forget about "the fold"