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Conversion Optimization Beyond The Landing Page
The recording of the webinar with Mack Fogelson, Founder of Mack Web
Copyright 2015 Unbounce.com - The Landing Page Builder For Marketers
What People Are Saying About Unwebinars
@AlexisAntonelli
Most useful webinar I think I have ever attended. Thank you! @unbounce #unwebinar
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I'm not kidding when I say this is the most fun I've ever had on a webinar. Well played, @unbounce.
@Ciao_Drew
Excited for another #unwebinar! @unbounce always has loads of great info packed into celeb hosted webinars.
Mack is the Founder and CEO of Mack Web - an online community and brand building company (and also a Mercury 100 Company, one of the fastest growing companies in Northern Colorado). She has been a featured speaker at MozCon, SearchLove, and other top industry conferences. Mack is a firm and passionate believer in user experience and the building of community. You can connect with Mack on Twitter and also through Mack Web.
About our guest, Mack Fogelson
Once you’ve designed, tested and published your landing page, it can be tempting to sit back and wait for your conversion rates to climb. But if you’re only concentrating on your page, you’re losing out on potential conversions by neglecting the rest of your marketing funnel.
In this Unwebinar, Mack Fogelson, Founder and CEO of Mack Web, will teach you how to provide a consistent user experience that doesn’t stop at your landing page. From your website and blog, to social and email, you’ll learn why the best campaigns provide delightful experience across all marketing channels.
You'll learn:
- Why having a consistent experience across marketing channels can increase conversion
- How listening and improving customer and user experience can increase conversion
- The KPIs you should be measuring in order to communicate progress
...plus, much more!
Duration: 1 hour
Awesome: Naturally