Beyond Lead Generation:
From Landing Page Forms to Email Follow-Ups
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Hunter Boyle has been optimizing digital content since the dot-com days. A seasoned speaker and former editor of MarketingExperiments Journal, he's helped thousands of organizations boost their ROI. Today, Hunter leads biz dev for email powerhouse AWeber.
About our guest, Hunter Boyle
What really converts your landing page visitors into customers?
That's right: Email, the longtime ROI workhorse.
Email marketing is about more than just lead generation. It's the best way to keep your audience engaged and converting over and over again.
Let's delve into tests and campaigns that produced double- and triple-digit conversion lifts.
You'll learn:
- Surprisingly simple ways to boost conversion & response rates
- Why it's time to rethink your marketing funnel
- A proven action plan for growing your customer base with email