The 4-Step Process That Uses Analytics to Increase Your Conversions
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Hiten Shah is the co-founder of KISSmetrics and Crazy Egg. He's been creating and growing both self-funded and venture backed SaaS analytics businesses since 2005. As an advisor, investor or service provider he's helped dozens of companies with marketing, product and growth initiatives. Hiten helped coin the term growth hacker which has helped to define the evolving role of marketing. He is a sought after mentor and advisor to entrepreneurs and their companies.
About our guest, Hiten Shah
With so many conflicting tips and “best practices” around conversion rate optimization out there, it can seem almost impossible to choose which tactics make sense for your business.
In this actionable Unwebinar, Hiten Shah, co-founder of KISSmetrics and Crazy Egg, will show you how to mine your analytics and visitor feedback to build landing pages that will convert your unique audience.
You'll learn:
- How to use analytics to identify where your landing pages need work
- What to do if you don’t have enough traffic to run a proper A/B test
- How to get creative and use inbound marketing to test
- The best way to get feedback from visitors – especially those who convert!
...plus, much more!